About

Brooklyn and Bailey McKnight ​are stand-out artists and positive teen role models with a massive digital footprint that reaches over 5M followers daily. The Texas-based, identical twins originally surfaced on YouTube as models for their mother, Mindy McKnight’s, flagship DIY channel Cute Girls Hairstyles, a visually extraordinary series that showcases the art of hair design. The twins quickly became their own personalities and launched a vlog channel in 2013 with a focus on family-friendly lifestyle and teen interests. To date, Brooklyn and Bailey’s channel claims 606M lifetime views.

Brooklyn and Bailey kicked off 2017 with the announcement of their entrance into the music industry. The pair are partnered with Benny Cassette, a music producer attached to Kanye West’s Very GOOD label with a portfolio that includes The Band Perry, Miguel, John Legend, Lily Allen, etc., to create a series of upbeat, uplifting songs that offer listeners a positive message. Their first track, “Dance Like Me,” debuted to a highly receptive fan base, as did their second and third singles “Simple Things” and “What We’re Made Of”.

Recent accolades for the twins include being listed by Business Insider as one of 13 up-and-coming YouTube stars you should be following, a Streamy Award nomination for their channel and a Webby Award for celebrity and fan interaction. Brooklyn and Bailey continue to be tapped by major brands seeking an authentic voice and family appeal, including Disney, CoverGirl, Clinique, JCPenny’s, Five Star, Secret and more.

The girls are also champions for Girl Up, a United Nations Foundation adolescent girl campaign, that mobilizes girls from across the U.S. and more than 90 countries worldwide through leadership training, organizing and advocacy, to become the voice and face of this critical movement for girls everywhere. Brooklyn and Bailey are proud to take part in the Girl Up Annual Leadership Summit and SchoolCycle Program this year.